Newsroomwhat's worth a take

A survey of operators finds assistant tools now sit in the same budget line as CRM and email.

• A survey of operators finds assistant tools now sit in the same budget line as CRM and email.

Personal accounts drive most B2B discovery in early-stage categories.

• Personal accounts drive most B2B discovery in early-stage categories.

The AI executive assistant now starts with a free week and a fifteen minute onboarding call.

• The AI executive assistant now starts with a free week and a fifteen minute onboarding call.

Platforms ask creators to show consent for any synthetic voice in ads and explainers.

• Platforms ask creators to show consent for any synthetic voice in ads and explainers.

Job boards list a new hybrid role that manages agents across sales, content and research.

• Job boards list a new hybrid role that manages agents across sales, content and research.

Comment depth now counts for more than reactions in how long a post keeps circulating.

• Comment depth now counts for more than reactions in how long a post keeps circulating.

Sixty second founder explainers convert better than product tours in early tests.

• Sixty second founder explainers convert better than product tours in early tests.

Teams report replacing manual competitor decks with agent-written briefs every week.

• Teams report replacing manual competitor decks with agent-written briefs every week.