ICP pulse: seed to Series B founders, last 30 days
Top themes by conversation volume:
- First marketer vs. more tools. Founders are skeptical of both.
- AI fatigue. They want assistants that ask questions, not more prompts.
- Burnout from posting. "I know what to say, I don't have the time."
- Proof of ROI. Pipeline numbers beat follower counts.
Three angles for this week
- "The first marketing hire you need is a system."
- "Your AI should interview you." (pairs with the competitive brief)
- "Stop counting likes, count replies."
I added these to your plan for the week.
ScoutResearch